← Digital Marketing & Growth

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The complete curriculum

01 Introduction to Digital Marketing Course 2 lessons ▶

1. 1.1Intro to Digital Marketing
2. 1.2Benefits of DM

02 Market Research 3 lessons ▶

1. 2.1Creating Customer Personas
2. 2.2Marketing Mix
3. 2.3Market Research 2

03 Website building with Wordpress 11 lessons ▶

1. 3.1Installing wordpress Locally Using XAMPP
2. 3.2Running and Configuring XAMPP
3. 3.3Step-by-Step Wordpress Installation
4. 3.4Introduction to the Wordpress Dashboard
5. 3.5Installing Essential Plugins & Choosing a Theme
6. 3.6Editing Pages with Elementor
7. 3.7Creating Pages in Wordpress
8. 3.8Creating and Managing Wordpress Navigation Menus
9. 3.9Customizing Header & Footer Sections
10. 3.10Installing and Configuring an SEO Plugin
11. 3.11Setting Up an Ecommerce Wordpress Theme

04 Search Engine Optimization (SEO) 44 lessons ▶

1. 4.1What is SEO
2. 4.2Why Seo
3. 4.3What is search Engines
4. 4.4Search engine Working
5. 4.5SERP
6. 4.6Keyword Fundamentals
7. 4.7type of keywords
8. 4.8type of seo
9. 4.9What is technical seo
10. 4.10What is on Page seo
11. 4.11What is Off Page
12. 4.12Importance of Keyword Research
13. 4.13How to do Keyword research
14. 4.14Keyword Research - Google Keyword Planner
15. 4.15Keyword Research Tools
16. 4.16Keyword Research - AI
17. 4.17On Page importance
18. 4.18On page Analysis Tools
19. 4.19On Page Analysis by AI
20. 4.20On Page Seo Checklist
21. 4.21Header Tags
22. 4.22Image and Alt Tag
23. 4.23How to write effective meta title_ How to write convincing meta description
24. 4.24Content Optimization
25. 4.25Internal Linking in SEO
26. 4.26Introduction to URL Structure
27. 4.27Types of URL Structure
28. 4.28Website Structure
29. 4.29Robots.txt
30. 4.30What is Sitemap (Sitemap.xml and sitemap)
31. 4.31Website Speed Test
32. 4.32What is W3c Validator & its uses
33. 4.33Canonical issue
34. 4.34Custom Error Page
35. 4.35What is Backlinks & its types
36. 4.36Backlinks Quality factors
37. 4.37Off Page Submission Activities
38. 4.38Blog Submission
39. 4.39Article submission
40. 4.40Classified Submission
41. 4.41panda algorithm
42. 4.42What is Broken Links
43. 4.43What is META tags_ Meta Tags Preview
44. 4.44Send Proposal

05 Facebook Marketing 16 lessons ▶

1. 5.1What is Social Media Marketing (SMM) & its benefits.
2. 5.2Top Social Media Platforms for Marketing & Strategies
3. 5.3Organic vs Inorganic
4. 5.4Meta Organic (Facebook Page Creation)
5. 5.5Type of Post on facebook
6. 5.6What is facebook ads
7. 5.7Facebook Ads Objectives
8. 5.8Awareness Ad
9. 5.9Lead generation ad
10. 5.10Traffic and Engagement Ad
11. 5.11Pixel setup and Conversion setup
12. 5.12Conversion Tracking - Custom Conversion
13. 5.13Audience Setup - Custom Audience
14. 5.14Commerce manager - Sales Ad
15. 5.15AB Testing
16. 5.16Tools Options

06 Google Ads 11 lessons ▶

1. 6.1What is Google Ads and why is it important to you
2. 6.2Types of google ads that we can create
3. 6.3Creating your google ads account step by step
4. 6.4The 3 Main Elements opf your campaign
5. 6.5What are keywords and why are they essential
6. 6.6Finding top keywords for your company with Google Keyword Planner - part 1
7. 6.7Finding top keywords for your company with Google Keyword Planner - part 2
8. 6.8The Structure Of Campaigns In google Ads
9. 6.9Creating a Google Ads Search campaign
10. 6.10Creating a Google Ad Display campaign
11. 6.11Creating a Google Ad Video campaign for YouTube

07 Facebook Retargeting 5 lessons ▶

1. 7.1What is Facebook Retargeting and Why is Important for you
2. 7.2Creating a Facebook Pixel
3. 7.3Testing the Facebook Pixel
4. 7.4Creating an Audience of everyone that visited your website
5. 7.5Creating your Optimized Facebook Ad with the Pixel

08 Google Analytics 4 lessons ▶

1. 8.1Install GA4
2. 8.2Track Leads
3. 8.3Track campaigns
4. 8.4Analytics Overview

09 Email Marketing 7 lessons ▶

1. 9.1Introduction to Email Marketing
2. 9.2Setting Up a Business Email Address
3. 9.3Creating Effective Email Campaigns
4. 9.4Strategies for Collecting Email Leads
5. 9.5Free Tools for Email Marketing
6. 9.6Designing HTML Email Templates
7. 9.7How to Send Emails Without Paid Tools

10 Branding 16 lessons ▶

1. 10.1Branding vs. Marketing
2. 10.2Why You Need a Brand Strategy
3. 10.3The Importance of Purpose
4. 10.4Brand Structure – Nike Case Study
5. 10.5Purpose Examples
6. 10.6Defining Your Purpose
7. 10.7The Importance of Vision
8. 10.8Vision Examples
9. 10.9The Importance of Mission
10. 10.10Mission Examples
11. 10.11The Importance of Values
12. 10.12Values Examples
13. 10.13Identifying Your Competitors
14. 10.14What Makes It Different
15. 10.15Differentiator Examples
16. 10.16The Importance of Positioning

11 Content Marketing 12 lessons ▶

1. 11.1Content Marketing Explained
2. 11.2Choose Your Objective
3. 11.3Choose Your Platforms
4. 11.4Find Content Ideas
5. 11.5Content Formats Explained
6. 11.6Text Content
7. 11.7Create Text Content
8. 11.8Video Content
9. 11.9Create Video
10. 11.10Content Marketing Guidelines
11. 11.11Image Content
12. 11.12Content Marketing Plan

12 Sales Psychology 6 lessons ▶

1. 12.1Sales Psychology
2. 12.2Reciprocity
3. 12.3Curiosity
4. 12.4Scarcity
5. 12.5Social Proof
6. 12.6The 3 Boxes

13 Copywriting 12 lessons ▶

1. 13.1Copywriting
2. 13.2Benefits vs Features
3. 13.3Know What You're Selling
4. 13.4Three Keys In Copywriting
5. 13.5Its Never Time or Money
6. 13.6Headlines
7. 13.7Subheads
8. 13.8Use Persuasion
9. 13.9Use Power Words
10. 13.10The Steps To a Perfect Story
11. 13.11The AIDA Model
12. 13.12Remove Writers Block

14 Customer Service 5 lessons ▶

1. 14.1Build Customer Rapport
2. 14.2Customer Service Explain
3. 14.3In Demand Customer Service Skills
4. 14.4Improve Active Listening
5. 14.5Effective Written Communication

15 Instagram Marketing 17 lessons ▶

1. 15.1Introduction to Instagram Marketing
2. 15.2Complete Guide to Instagram Marketing
3. 15.3Setting Up an Optimized Instagram Profile
4. 15.4How to Create and Optimize Instagram Posts
5. 15.5Using Hashtags to Boost Reach on Instagram
6. 15.6Using Geotags to Improve Local Reach
7. 15.7Creating Engaging Instagram Reels
8. 15.8Best Practices for Posting Instagram Reels
9. 15.9Strategies for Posting on Instagram
10. 15.10Instagram Posting Tips & Scheduling
11. 15.11How to Use Instagram Live Effectively
12. 15.12Tools for Instagram Live Streaming
13. 15.13Creating High-Converting Instagram Stories
14. 15.14Getting Started with Instagram Threads
15. 15.15Running Ads on Instagram Step-by-Step
16. 15.16Mentions
17. 15.17User Generated Content

16 YouTube Marketing 15 lessons ▶

1. 16.1Writing a High-Converting Channel About Section
2. 16.2Creating an Eye-Catching YouTube Banner
3. 16.3Generating Content Ideas for Your YouTube Channel
4. 16.4Planning Your YouTube Video Like a Pro
5. 16.5Creating YouTube Shorts that Perform Well
6. 16.6Finding the Best Recording Style for Your Channel
7. 16.7Recording Setup for YouTube Videos
8. 16.8Basic Video Editing Techniques for YouTube
9. 16.9How to Upload a Video with Best Practices
10. 16.10Designing Thumbnails That Get Clicks
11. 16.11Adding End Screens to Boost Engagement
12. 16.12Using YouTube Cards to Improve Retention
13. 16.13How to Make Money on YouTube
14. 16.14Strategies to Grow Subscribers & Boost Views
15. 16.15Writing the Perfect YouTube Video Script

17 YouTube Ads 19 lessons ▶

1. 17.1Why Use YouTube Video Ads for Marketing
2. 17.2Connecting Google Ads with YouTube
3. 17.3How to Start a YouTube Video Campaign
4. 17.4Understanding YouTube Video Ad Formats
5. 17.5Setting Up Bid Strategy & Budget
6. 17.6Selecting Networks for Ad Placements
7. 17.7Targeting Specific Locations in Ads
8. 17.8Targeting by Language & Related Videos
9. 17.9Targeting by Devices and Frequency Capping
10. 17.10Targeting by Demographics in YouTube Ads
11. 17.11Advanced Targeting Using Interests & Demographics
12. 17.12Expanding Your Audience in YouTube Ads
13. 17.13Using Keywords for Targeted YouTube Ads
14. 17.14Placement Targeting for YouTube Ads
15. 17.15Topic-Based Targeting Explained
16. 17.16Final Setup Launching Your YouTube Video Ad
17. 17.17Adding a Companion Banner to Your Ads
18. 17.18How to Set Bids for YouTube Ads
19. 17.19Subcription Campaigen

18 Pinterest Marketing 12 lessons ▶

1. 18.1Why Pinterest is Important for Marketing
2. 18.2Creating a Pinterest Business Profile
3. 18.3Understanding Saved Pins and Updates
4. 18.4Optimizing Pinterest Profile for SEO
5. 18.5Linking External Accounts to Pinterest
6. 18.6Designing Boards and Creating Pins Effectively
7. 18.7Gaining Targeted Followers on Pinterest
8. 18.8How to Collect and Organize Pins and Boards
9. 18.9Using Paid Content on Pinterest
10. 18.10Navigating the Pinterest Ad Manager
11. 18.11Creating a Pinterest Ad Campaign
12. 18.12Setting Up a Promoted Pin

19 LinkedIn Marketing 11 lessons ▶

1. 19.1LinkedIn Marketing Complete Guide
2. 19.2Introduction to LinkedIn Marketing
3. 19.3Creating an Optimized LinkedIn Profile
4. 19.4Crafting a Powerful LinkedIn Description
5. 19.5Designing a Professional LinkedIn Banner
6. 19.6Writing and Publishing LinkedIn Articles
7. 19.7Creating a LinkedIn Business Page
8. 19.8How to Post a Job on LinkedIn
9. 19.9Running Paid Ads on LinkedIn
10. 19.10Setting Up a LinkedIn Ad Set
11. 19.11Building High-Quality LinkedIn Connections

20 X Marketing 17 lessons ▶

1. 20.1Introduction to Twitter Marketing
2. 20.2Creating a Twitter Account
3. 20.3Optimizing Your Twitter Profile
4. 20.4Designing Your Twitter Logo and Header
5. 20.5Studying Top Twitter Accounts
6. 20.6Finding Customers on Twitter
7. 20.7Using Hashtags Effectively on Twitter
8. 20.8Monetizing Your Twitter Presence
9. 20.9Strategies to Gain Twitter Followers
10. 20.10Crafting Engaging Tweets and Replies
11. 20.11Creating Engaging Twitter Polls
12. 20.12Setting Up Your Twitter Ad Campaign
13. 20.13Navigating the Twitter Dashboard
14. 20.14Hosting a Twitter Space
15. 20.15Twitter Premium Features
16. 20.16Using Twitter Grok for Insights
17. 20.17Exploring Twitter Jobs and Company Profiles

21 Freelance 21 lessons ▶

1. 21.1Profile Title
2. 21.2Profile Rate
3. 21.3Profile Overview
4. 21.4Set Availability
5. 21.5Set Language
6. 21.6Introduction to Freelancing
7. 21.7Intrdouction to Upwrok
8. 21.8Review Upwork
9. 21.9How to Get Approved Upwork Account
10. 21.10Create Profile
11. 21.11Create a Specialized Profile
12. 21.12Importance of Profile Photo
13. 21.13Add Education
14. 21.14Work History
15. 21.15Portfolio
16. 21.16Select Skills
17. 21.17Testimonials
18. 21.18Certifications
19. 21.19Get Paid & Tax
20. 21.20Find Qualified Jobs
21. 21.21Send Proposal

Tools you'll use

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