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Digital Marketing & Growth

Copywriting

Write copy that sells — from web pages to e-commerce to scripts

You'll build copywriting skills from the ground up — newbie to expert level — then apply them to web pages, e-commerce listings, social media and scripts. Real case studies sharpen your instincts, so every line you write earns its place.

25h
of content
11
modules
108
lessons
Fees from
₹3,000

per level · 3 levels · complete programme ₹12,500

Duration
3 mo
Enrol now Talk to us first

Fees by level

Start at any level, or take the complete programme. The fee you pay for a level is locked for you.

LevelWhat it coversDurationFee
Beginner Start from zero 1 mo ₹3,000
Intermediate Build working projects 1 mo ₹4,000
Advanced Get job-ready 1 mo ₹5,500
Complete programme (all levels) ₹12,500

All fees are in Indian Rupees and include applicable taxes. See our pricing & payment terms.

The complete curriculum

This is the entire syllabus — all 11 modules and 108 lessons, in the order you'll learn them. Nothing hidden.

↓ Download full curriculum (PDF)
01 Copywriting For Newbies 9 lessons ▶
  1. 1.1Copywriting Defined
  2. 1.2Copywriting Types
  3. 1.3Niches & Know-Hows
  4. 1.4Putting People Before Products
  5. 1.5CopyVSContent
  6. 1.610Questions
  7. 1.7DigDeeper
  8. 1.8Writing For Humans, Not Buyers
  9. 1.9Assignment 1
02 Intermediate Skills Sharpening 13 lessons ▶
  1. 2.1What Levels Up Your Craft_
  2. 2.2Crafting Click-Worthy Titles
  3. 2.3Techniques For Endless Ideas
  4. 2.4Subject Line Sorcery
  5. 2.5Short Form Content Hooks
  6. 2.6Words That Rule Paid Media
  7. 2.7Writing Words For Scrollers
  8. 2.8Science of Social Media
  9. 2.9Hero, Hub And Hygiene
  10. 2.10Ask Those Unignorable Questions
  11. 2.11Paint Your Words In Story
  12. 2.12Oops-Proof Guide To Write
  13. 2.13Assignment
03 Expert-Level Excellence 11 lessons ▶
  1. 3.1Advanced Tactics For Improving Copy
  2. 3.2Sales Pitch Powerplays
  3. 3.3Highlighting Missed Opportunities
  4. 3.4Bridging The Gap
  5. 3.5Facts That Dominate
  6. 3.6Differentiate Like A Pro
  7. 3.7Outcome Obsession
  8. 3.8Feedback Fireproofing
  9. 3.9Pro Tips & Hacks
  10. 3.10Smooth Sailing For Skimmers
  11. 3.11Resource Roundup
04 The Idea Decoder Ring 17 lessons ▶
  1. 4.1Craftsmanship Of An Unforgettable Copy_
  2. 4.2Mining Insight From Data_
  3. 4.3Headline Vs. Visual
  4. 4.4One Message, One Copy_
  5. 4.5What Makes One Read
  6. 4.6Cutting Through The Chaos With Clarity
  7. 4.7Stories That Stick
  8. 4.8Moment Marketing_
  9. 4.9Emotional Anchors_
  10. 4.10Navigating Competitive Waters
  11. 4.11Post-Headline Precision
  12. 4.12Less Jargon, More Joy_
  13. 4.13Back Copy With Credibility
  14. 4.14When To Bend The Rules
  15. 4.15Visual Thinking
  16. 4.16Sharpening Sloppy Sentences
  17. 4.17The Grand Finale_
05 Web Copywriting 101 9 lessons ▶
  1. 5.1Clicks, Conversions & Consumers_
  2. 5.2Landing Page That Lands Well
  3. 5.3Turning Traffic Into Trusted Viewers
  4. 5.4Magnetic Messaging Hacks
  5. 5.5Resolve Doubts Before They Arise
  6. 5.6Web Copy Blueprints
  7. 5.7Clause Commandments
  8. 5.8Irresistible Calls-To-Action
  9. 5.9Launch Day Checklist And Dry Run
06 E-Commerce Edge 8 lessons ▶
  1. 6.1Sell Like A Digital Shopkeeper
  2. 6.2Product Page Spotlight
  3. 6.3Guiding Eyes To “Add To Cart”
  4. 6.4Titles That Ensure Takeaways
  5. 6.5Descriptions That Do The Heavy Lifting_
  6. 6.6Anticipate The “But…”_
  7. 6.7Positioning Deals They Can’t Refuse_
  8. 6.8Persuasion In Limited Characters_
07 Social Media Savvy 11 lessons ▶
  1. 7.1The Viral Motive
  2. 7.2Platform Playbook
  3. 7.3Anatomy Of A Killer Image-Caption Duo
  4. 7.4Caption Conquest
  5. 7.5Researching Trends, Tribes & Taboos
  6. 7.6What Makes Audiences Interact_
  7. 7.7Professionalism Over Memes
  8. 7.8Analytics To Action
  9. 7.9Keeping Up With Hashtags & Keywords
  10. 7.10Aligning Copy With KPIs
  11. 7.11Rules Vs. Aesthetics
08 Scriptwriting Secrets 10 lessons ▶
  1. 8.1Building That Screen-Ready Scripts
  2. 8.2TVCs, DVCs, Shorts, Reels & Beyond
  3. 8.3The Hook Magic
  4. 8.4Scripting For Heart Dominance
  5. 8.5Scene-Stealing Essentials
  6. 8.6Visual Blueprints
  7. 8.7Narration Nuance
  8. 8.8Edit Like A Pro
  9. 8.9Scriptwriter’s Toolkit
  10. 8.10Script bonus
09 Case Study Clinic 10 lessons ▶
  1. 9.1Learn From Legendary Brands
  2. 9.2Case Study From Classics Campaigns
  3. 9.3Mapping Their Journey
  4. 9.4Defining Your Company’s Compass
  5. 9.5Situation Dissection
  6. 9.6Goals That Guide
  7. 9.7Fixing Problems With Flair
  8. 9.8Showcasing Wins (Big & Small)
  9. 9.9The Extra Mile
  10. 9.10Summarise With Sparkle
10 Future-Proof Your Career 9 lessons ▶
  1. 10.1To 2025 & Beyond_ Thrive In This AI Age
  2. 10.2Idea.AI_ Future-Proofing Your Creative Process
  3. 10.3Discover Your Thriving Copy Zone
  4. 10.4Skill Sculpting
  5. 10.5Banish Blunders
  6. 10.6Plot Your Growth Path
  7. 10.7Be an AI Ally, Not AI Dependent
  8. 10.8Marketing Yourself As A Copywriting Asset
  9. 10.9Keep Learning
11 Final Message from Instructor 1 lesson ▶
  1. 11.1Final message

Tools you'll use

Excel

Every course includes

Live, instructor-led classes Course materials & lab access Doubt-clearing sessions Final assessment + one free re-attempt Verifiable certificate

How certification works

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