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Digital Marketing & Growth

Performance Marketing

Plan Google, Meta, LinkedIn and X ad campaigns that turn budget into ROI

Go beyond boosting posts — plan and run Google Ads, Meta Ads, LinkedIn Ads and X Ads, then sharpen results with CRO and Google Analytics. You'll also apply performance marketing to ecommerce and learn what actually makes an ad win.

11h
of content
9
modules
42
lessons
Fees from
₹5,000

per level · 3 levels · complete programme ₹20,000

Duration
5 mo
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Fees by level

Start at any level, or take the complete programme. The fee you pay for a level is locked for you.

LevelWhat it coversDurationFee
Beginner Start from zero 1 mo ₹5,000
Intermediate Build working projects 2 mo ₹6,500
Advanced Get job-ready 2 mo ₹8,500
Complete programme (all levels) ₹20,000

All fees are in Indian Rupees and include applicable taxes. See our pricing & payment terms.

The complete curriculum

This is the entire syllabus — all 9 modules and 42 lessons, in the order you'll learn them. Nothing hidden.

↓ Download full curriculum (PDF)
01 Intro 4 lessons ▶
  1. 1.1Intro to Performance Marketing
  2. 1.2Intro - Different Ways of Performance Marketing
  3. 1.3Intro - Metrics
  4. 1.4Intro Key Observations
02 Google Ads 15 lessons ▶
  1. 2.1Introduction to Google ads
  2. 2.2How Google ads Work
  3. 2.3Google Ads Setup and Dashboard View
  4. 2.4Tool Keyword Planner
  5. 2.5Keyword Match Types
  6. 2.6Search Ads
  7. 2.7Search Ads 2
  8. 2.8Video ads 1
  9. 2.9Video ads 2
  10. 2.10Display Ads
  11. 2.11Performance Max
  12. 2.12App Ads
  13. 2.13Assets
  14. 2.14Reporting and Analysis (Live Data)
  15. 2.15Reproting and Analysis (Live Data)
03 Meta Ads 8 lessons ▶
  1. 3.1Meta ads Introduction
  2. 3.2Meta Ads Dashboard
  3. 3.3Meta Ads Traffic ad part 1
  4. 3.4Meta Ads Traffic ads part 2
  5. 3.5Meta Ads Traffic ads part 3
  6. 3.6Meta Ads Creative Hub and Commerce MAnager
  7. 3.7Meta Ads Reporting and Analysis
  8. 3.8Adv Shopping Campaign on Meta Ads
04 Linkedin Ads 2 lessons ▶
  1. 4.1Linkedin Ads
  2. 4.2Linkedin Ads Dashboard
05 Twitter X Ads 2 lessons ▶
  1. 5.1Twitter Ads
  2. 5.2Twitter Ad creation
06 CRO 2 lessons ▶
  1. 6.17 CRO
  2. 6.2Microsoft Clarity
07 Ecommerce with Performance Marketing 3 lessons ▶
  1. 7.1Ecommerce and D2C performance marketing
  2. 7.2Ecommerce and D2C - Google Shopping ads
  3. 7.3Scaling on Ecommerce and D2C
08 Google Analytics 4 lessons ▶
  1. 8.1GA Intro
  2. 8.2GA Settings
  3. 8.3GA Reports
  4. 8.4GA Explore and ADvertising
09 How to create winning ads? 2 lessons ▶
  1. 9.1Ads That Scale Part 1
  2. 9.2Ads that Scale part 2

Tools you'll use

Meta AdsGoogle AdsGoogle Analytics

Every course includes

Live, instructor-led classes Course materials & lab access Doubt-clearing sessions Final assessment + one free re-attempt Verifiable certificate

How certification works

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